Did you know that about one-third of people in the U.S. haven’t seen a dentist in the past year? There are a variety of reasons for this, but if you’re the owner of a new dental practice, you can start trying to attract some of those potential patients who clearly don’t have regular dentists.
But how do you do that? You need a strong dental marketing strategy.
We’re here to talk about how you can start your marketing efforts and set your practice up for success. Read on to learn more.
Make Your Website User-Friendly
Did you know that your website is one of your best marketing tools in and of itself? Even if you never post SEO-friendly content or share the site on your social media platforms, it’s going to be essential when it comes to attracting new patients.
As a dental practitioner, you’re probably not also a savvy web designer. That said, think about your own experience as a patient or customer browsing a website. When you come across a website that’s difficult to navigate or use, you’re put off, right?
Make sure that your website has clear links to everything that patients might need, including a contact page, an appointment portal, information about dental treatments, and more.
Make sure that load times are fast and that the website is still functional on a mobile device (many people skip this step).
Use a Virtual Patient Advocate
When you already have an established dental practice, getting leads gets easier and easier. Your high star rating and word-of-mouth reviews will keep patients coming through the doors.
Before that, though, getting leads is a challenge. You’re up against other dental practices with more experience and long lists of established patients.
A virtual patient advocate can help for certain types of patients. For example, you can set it up to find patients who are already pre-screened and qualified for dental implants.
Learn more about dental implant marketing here.
Use Social Media Wisely
Too many dentists think that they don’t need to use social media, but there’s a reason that social media has some of the most innovative marketing trends. Even though you’re a dentist, you’re still a small business owner. Social media is a small business owner’s best tool.
For dentists, Facebook is still a viable platform. It lets you show your location and contact information, and it provides an easy way for patients to get in touch with you.
Instagram is also a good tool.
Use social media to post “behind the scenes” content to make your practice look more personal. You can also use it to post about specials, before-and-after pictures, and more.
Start a Blog
Did you know that blogs aren’t just online diaries anymore? Nowadays, businesses use blogs to talk about industry topics and boost their websites’ SEO.
Blogs make you seem like an authority in your field. When you fill them with informative and useful content (and a few strategic keywords), they’ll also bring more people to your website.
What’s in Your Dental Marketing Strategy?
A dental marketing strategy is more important than you think. Use these tips when you’re getting ready to revamp (or start) your marketing plan to attract new patients.
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