As one of the fastest-growing social media platforms, TikTok presents a unique opportunity for businesses to reach a new audience. However, with any new platform comes a learning curve—and marketing on TikTok is no different.
To help you get started, we’ve put together a list of do’s and don’ts for marketing on TikTok.
Do:
1. Keep your videos short and sweet:
Videos on TikTok are limited to 15 seconds, so it’s important to make sure your videos are concise and to the point. This doesn’t mean that your videos can’t be creative—in fact, some of the best videos on TikTok are the ones that are creative and unique. But, in general, shorter videos perform better on TikTok than longer ones.
2. Be creative with your content:
As we mentioned before, one of the best things about TikTok is that it’s a platform for creativity. So, when creating content for TikTok, don’t be afraid to experiment and try new things. Think outside the box and come up with creative content that will capture the attention of TikTok users. To add more to your content, you can use service from social boosting.
3. Use trending Hashtags:
Hashtags are a great way to get your videos seen by more people on TikTok. When you use hashtags, your video will be discoverable to anyone who searches for that hashtag. So, make sure to use popular and trending hashtags in your videos to increase your chances of being discovered.
4. Use engaging visuals:
TikTok is all about visuals, so it’s important to make sure your videos are engaging and eye-catching. Use creative visuals and graphics to grab the attention of TikTok users and stop them from scrolling past your video.
5. Collaborate with other users:
One of the best ways to get your brand seen on TikTok is to collaborate with other users. Find other users who have a similar following to you and see if they’re interested in doing a collaboration video. This is a great way to reach a new audience and get your brand in front of more people.
6. Promote your brand in a positive light:
When promoting your brand on TikTok, it’s important to make sure you’re putting your best foot forward. Keep your videos positive and upbeat, and focus on promoting the good things about your brand. You want TikTok users to associate your brand with positive feelings, so make sure your videos reflect that.
Don’t:
1. Don’t post videos that are too long:
Remember, videos on TikTok are limited to 15 seconds, so don’t post videos that are any longer than that. Longer videos will likely be skipped over by TikTok users, so it’s important to keep them short and sweet.
2. Don’t post irrelevant content:
Make sure the content you’re posting on TikTok is relevant to your brand. Irrelevant content will turn off TikTok users and make them less likely to engage with your brand. So, only post content that is directly related to your brand and what you do.
3. Don’t use too many hashtags:
Hashtags are a great way to get your videos seen by more people, but using too many of them can be off-putting to TikTok users. Only use a few relevant hashtags in your videos, and make sure they’re placed naturally within the caption.
4. Don’t post videos that are low quality:
The videos you post on TikTok should be high quality and engaging. Low-quality videos will reflect poorly on your brand and will likely be skipped over by TikTok users. So, make sure to put out high-quality content that will capture the attention of users.
5. Don’t post the same type of content all the time:
Mixing up the content you post on TikTok is important to keep things fresh and interesting for your audience. If you post the same type of content all the time, TikTok users will get bored and may stop engaging with your brand. So, make sure to vary the types of videos you post to keep things interesting.
6. Don’t be inauthentic:
Authenticity is key on TikTok, so don’t try to be someone you’re not. Be genuine in your videos and transparent about who you are and what your brand is all about. Inauthentic videos will turn off TikTok users and make them less likely to engage with your brand.
Conclusion:
If you want to be successful on TikTok, it’s important to create quality content that is relevant to your brand. Use trending hashtags and collaborate with other users to get your videos seen by more people. And most importantly, be authentic in your videos and promote your brand in a positive light.