Gifting is a necessary part of any connection – professional or personal. In the corporate world, giving gifts to clients, colleagues, and employees is well appreciated. Though it may appear like a simple task, there is an art to giving the perfect gift.
The following 6 steps will ensure that you master the art of corporate gifting. By following these simple steps, you can create memorable experiences for your recipients and make them feel special.
6 Simple Steps to Master Corporate Gifting
Presenting corporate gifts is a fantastic way to show your appreciation and make a lasting impression. Here’s what you can do to ensure a successful gifting experience for you and your team.
1. Research Your Recipient
It’s essential to research your recipient before you give them a gift. This way, you’ll know what they like and what gifts would benefit their situation.
One of the best ways to do this is by looking at their social media profiles. You can likewise ask friends and family who they’re close to for recommendations. Once you understand your recipient well, it’s time to start shopping!
There are some things to determine when shopping for a corporate gift:
- Ensure the gift is relevant and appropriate to the recipient’s position and status within the company.
- Choose something that will show appreciation or admiration for their work or personality.
- Remember the price range you’re comfortable spending and the time frame you’d like to give.
- Make sure the gift arrives on time, looks nice, and is accompanied by a handwritten note or card from you.
2. Create Memorable Experiences for Your Recipients
One of the most valuable ways to thank your recipients for their support is by giving them memorable experiences. This can be anything from a day out to a gadget that they can use while working.
To create a memorable experience, consider what your recipient would love. This could be:
- Something specific (like their favorite flowers).
- Something that they identify with (like an item from their favorite movie or TV show).
- Something that captures their personality (like a custom-made shirt).
Once you have a basic idea, start brainstorming ideas for how you could make this happen.
Some of the most promising ways to do this involve involving the recipient in the process from start to finish without them noticing. This means getting them involved in selecting the gift, choosing where it will be sent, and even writing a special message. In addition to making things more personal for them, this will ensure that the gift is precisely what they wanted.
3. Think Outside the Box
Corporate gifting is a terrific method to show your support for your team and connect with them personally. Thinking outside the box can guarantee that your gifting campaign is successful.
You can always easily stick to traditional gift categories like flowers, chocolate, or chocolates. But then again, sometimes it’s fun (and more creative) to go against the grain and try something new. For instance, if one of your corporate group members loves cooking, maybe you could get them a cookbook or kitchen tools that they’ll find useful.
Some popular kitchen gifts are:
- Wooden charcuterie board
- Resin serveware
- Charcuterie platter
- Cutting boards
- Bamboo tray
- Round serving tray
One of the best things about corporate gifting is that it allows you to build relationships with your team members on a more personal level. This means taking time to customize your gifts and making sure they’re addressed explicitly to each individual recipient. You can also think outside the box regarding the delivery method.
4. Stick With Tradition – Don’t Go Breaking the Rules
One of the most useful forms to show appreciation for those in your life is by giving them a gift. However, knowing the rules first is essential, so you don’t break them and cause embarrassment or discomfort.
There are some crucial something to keep in mind when giving gifts:
- Don’t give anything too expensive or too personal. It’ll be hard to go back and change something once it’s been given, and your loved ones may not appreciate what you got them anyway.
- Always choose something unique that nobody else has. This way, your loved ones will know that you took the time to think about what they would really want and need.
- Remember the occasion – if it’s a birthday, then gifts like cake or flowers are probably appropriate. If it’s someone’s anniversary, they might prefer something more luxurious, like dinner at a restaurant or tickets to a show.
- And finally, on Christmas Day, presents should probably be kept simple (unless your loved one is particularly picky about their presents!).
These are merely general approaches; feel free to adjust them based on the person you’re giving the gift to and the occasion itself!
5. Choose a Gift That Can be Used Everyday
Regarding gifts, finding something that will be used daily can be tricky. However, there are a few gift options that fall into this category.
One option is a coffee table book. These books usually contain high-quality photos and essays that can be read and enjoyed repeatedly. They make excellent gifts for people who enjoy spending time in their home or office since they can leaf through them at their leisure.
Another great option is a nice set of pots and pans. These are perfect for anyone who likes to cook or simply wants the convenience of having cooking tools at hand. They’re also an excellent gift for anyone who loves to entertain, as they make cooking easier and faster than ever before.
And finally, another great option is a good set of headphones. These are perfect for anyone who wants to listen to music or audiobooks privately or in peace and quiet. They’re also perfect for people who work best when they can focus on their work without interruption.
6. Choose the Right Time to Give the Gift
It’s never too late to give a gift, but there are certain times of the year when it can be exceptional.
Some broad tips that may help you decide when it’s the right time to give a gift include:
- When the person has been good (or has done something you appreciate).
- When they’re in a good mood.
- When they’re going through a challenging period or feeling down.
- When they’re close to an important event or anniversary.
Generally, gifts during the New Year are particularly heartfelt and memorable. This is because people tend to reflect on their past year and make resolutions for the coming one. Furthermore, it’s a time when families come together, and everyone gets to celebrate.
Christmas is another great time to give gifts because it’s a time of joyous reunions and family traditions are often remembered and shared with others. Plus, Christmas is a popular holiday in which people spend a lot of money – so giving something valuable will be appreciated!
Finally, Easter is a great time to give gifts because it’s often associated with good luck and happiness. It’s also a time when people celebrate rebirth – so allowing someone to experience that feeling may be well-received!
Corporate gifting can be a wonderful way to show appreciation for your recipients and make an impression. By following the 6 simple steps outlined in this blog, you’ll be on your way to creating unforgettable gifts for your clients, and team members.
Don’t forget to personalize your gift and choose the right time to give it! Lastly, follow up and thank your recipients for their fantastic gifts!