It may seem like a simple task, but creating a recognizable logo can be tricky. To stand out from the crowd in this new age of design, you’ll want to avoid common mistakes and follow these tips below.
1. Avoiding the ‘Generic’ Look
Nearly everyone on the web has a generic design, but you can avoid falling into this category by taking a few precautions. The first step is to make sure your logo says something about your brand. Generic designs are so because they don’t have any meaning at all. However, if you use some creativity with them, like used them on embossed stationery, they can also look good.
2. Make it Interactive
Logos are more than just pretty design now. They come in all shapes and sizes and that you can use in many places on your site. Make sure your logo is in a format that will work for you. In addition, make sure it’s clear from the start what design you can use where.
3. Consider Color
Color can change how people view a product or brand entirely. The right combination of colors can be eye-catching and also provide a different look from your competition. To give your logo a different look, consider using more than one color.
4. Be Consistent
Once you’ve chosen your colors, don’t change them in the middle of a logo design project. Logos are simply best when you consistently use them. Knowing what colors to choose is just as important as knowing where to choose them.
5. Think through the Final Products
Your logo is only the first stage in the branding process. Final products should include your logo and business cards, advertisements, websites, and other available products. Don’t forget about your branding package, and make sure that it’s all in one place for the customer to find.
6. Use the Right Fonts
You don’t want to choose your logo in the dark, so make sure you look at all possible font options before making a final decision. This way, you’ll know exactly what your logo will look like, and it will make the process of using it much easier.
7. Online Logo Maker
Just because you’re creating a logo doesn’t mean that you have to do it alone. An logo maker allows you to make the most creative logos online. A good online logo maker like Adobe Spark takes all of the guesswork out of logo design and gives you the best option you can find. You’ll be able to use the exact font, color, and style you want in just minutes.
8. Be Unique
Use your logo as the first piece of the brand identity for your company. Once you’re finished with all the other branding materials, it’s time to put it all together. You can’t be like everyone else. Your logo should be the first thing that people notice and the last thing they forget.
9. Be Simple
You don’t need to choose the most complex design out there, but don’t make it too simple either. Remember, when you’re designing, you’ll need to look at many design options to find the best one. A simple design can still be effective and stand out from the rest.
10. Avoid Using Things That Aren’t Logos
Nobody wants a bunch of clip art and graphics in their logo. The best logos are simple and easy to look at, not random images put together to make a piece of art. Those types of logos may be fun, but they rarely stand out.
Make it Yours
Logos are meant to advertise a brand, so make sure to choose wisely. As simple as it may seem at first, you’ll want to put a lot of thought into the logo before making a final decision. You don’t want a great design with no substance.