How to Build a Social Media Presence


Almost everyone is on some form of social media these days, whether it be Facebook, Twitter, or Instagram. In fact, a recent study showed that 78% of American adults use at least one social media platform.

And with the growth of social media platforms and users’ increased comfort with sharing personal information online, businesses are taking advantage of this powerful marketing tool to reach new customers and grow their brands.

So how can your business create a successful social media presence? This article will provide you with some tips on how to get started.

Why Does Building a Social Media Presence Matter?

There are a number of reasons why building a social media presence is important for your business.

  • First, it allows you to connect with your target audience, where they are spending the majority of their time. According to the same study mentioned above, adults in the US spend an average of 2 hours and 22 minutes daily on social media. That’s a lot of time you could use to reach your potential customers!
  • Second, social media is a great way to boost SEO and drive traffic to your website. Creating informative and keyword-rich posts on social media can help your website rank higher on search engine results pages (SERPs), ultimately leading to more website visitors.
  • And lastly, social media can help you build relationships with your customers and create a community around your brand. By interacting with your customers and providing them with valuable content, you can create a loyal following of customers who are more likely to do business with you in the future.

Now that we’ve gone over some of the benefits of building a social media presence, let’s take a look at how you can get started.

Building Your Social Media Presence

Choose a Good Username

One of the first things you’ll need to do when creating your social media accounts is to find a good username. This may seem like a small detail, but it’s actually quite important!

Your username will be how people find and identify your business on social media, so you want to make sure it’s easy to remember and catchy. Avoid using long or complicated names, inside jokes, or anything that could be construed as offensive.

Your username should also be consistent across all of your social media platforms. This will make it easier for people to find you and will help build brand recognition. For example, if your company name is “John Smith Plumbing,” you might want to use “JohnSmithPlumbing” as your username on all social media sites.

Pick the Right Platforms

The first step in creating a social media presence is to choose which platforms you want to be active on. There are a lot of different social media platforms out there, so it’s important to choose the ones that make the most sense for your business.

For example, if you’re a B2B company, LinkedIn may be a better choice for you than Snapchat. Or if you’re targeting a younger demographic, Instagram might be a better platform than Facebook.

Once you’ve chosen the platforms you want to focus on, it’s time to start creating your profile.

Create an Engaging Profile

Your social media profile is your opportunity to make a good first impression with potential customers. So it’s important to take the time to create an engaging and informative profile that accurately represents your brand.

Start by choosing a good username that is easy to remember and relevant to your business. Then, add a profile picture and cover photo that are visually appealing and help communicate what your business is all about.

Lastly, fill out the “About” section of your profile with information about your business, including your website address and contact information.

Now that you have a strong profile, it’s time to start creating content.

Post Engaging Content

Once you have an active social media presence, it’s important to keep your profile updated with fresh, engaging content. This will help you attract new followers and keep the ones you already have engaged.

When creating content for social media, it’s important to consider what kind of tone you want to set. Do you want to be serious and professional? Or fun and friendly? Whatever tone you choose, ensure it is consistent across all your social media platforms.

It’s also important to vary the types of content you post. A good mix of content can include blog posts, infographics, images, videos, and even simple status updates. Mixing up the kinds of content you post will keep your followers engaged and coming back for more.

Interact With Your Followers

Another important aspect of social media is interaction. In order to build relationships with your customers and create a community around your brand, you need to interact with your followers on a regular basis. This can be done by responding to comments, answering questions, and even just liking and sharing other people’s posts.

By taking the time to interact with your followers, you’ll build trust and credibility with them, which will ultimately lead to more business.

Enhance Your Social Media Presence With Paid Advertising

While organic reach on social media is important, it can be difficult to achieve without a large following. Fortunately, most social media platforms offer paid advertising options that can help you reach a larger audience.

Paid advertising on social media is a great way to boost your visibility and reach new potential customers. When done correctly, it can be an effective way to grow your business.


Building a social media presence can be a great way to connect with potential customers and grow your business. By following the steps above, you can create an engaging profile, post compelling content, and interact with your followers to build trust and credibility.

And don’t forget to take advantage of paid advertising to reach even more people. With a little effort, you can soon have a thriving social media presence that will help you attract new customers and grow your business.