The marketing trends thrived tremendously despite the year of 2020 was a challenging one for everyone due to the outbreak of pandemic of COVID-19. However, with all the setbacks, the following year has proven to be a blessing in disguise up till now. As far as mass social movements and technology are concerned, it was an up-hill battle for the brands, their consumers, and their followers.
Top Digital Marketing Trends
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Featured Snippet
Instead of waiting long for getting keywords ranked on the SERPs, a featured snippet proves to be a shortcut way to success. So how featured snippet works and why it is so important? The reason for its significance is that the user wants to get best answer to their query.
And Google or any other search engine selects the most relevant answer to display on top of the page. Google is always on the forefront on making changes on their website. They are aware of all the factors that gets the website ranked and get ahead of the competitor websites. Instead of just plain text, the results displayed on Google, the links are much more than they were before.
Hence the reason why featured snippet can be termed as something that can be included in the list of top 10 digital marketing trends to watch in 2021. As the years pass by the importance of featured snippet cannot be underestimated. As far as digital branding services are concerned, it proves to be a major problem. Since the user can get all the questions answered without clicking on the first link in the SERP, all their efforts get thrown out of the window.
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Rise In Influencer Content And Live-Streams
With the outbreak of COVID-19 pandemic, people were unable to go anywhere, and all the in-person events got cancelled indefinitely. For most of the people socializing with family and friends also became a major problem. Then how could they get together without being together in public? Livestream proved to be the answer and helped people to overcome the core issue. Whether an online workshop, brand, celebrity, or an ordinary person, livestream proved to be gone to solution for one and all.
See it for yourself how YouTube, Tok-tok, or Facebook Live videos paved their way and everyone had their own way to express themselves. Not to forget how Zoom proved to be an effective tool for online classes and influencers. It is the reason why we have placed Livestream and influencer content on 2nd in the list of top 10 digital marketing trends to watch in 2021.
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Artificial Intelligence
Artificial intelligence has always been on the cards as the technology keeps on evolving. Hence, the reason why it is safe to place it in the top 10 digital marketing trends to watch in 2021. This is what future of industrialization and businesses rely on. Even though it has not fully grabbed the attention of the people, yet it has already starting to show signs of dominance and eliminating simpler jobs.
As Techgrabyte explains, “Artificial intelligence is the biggest commercial opportunity for companies, industries, and nations over the next few decades” and “will increase global GDP by up to 14% between now and 2030,” which means that “AI latecomers will find themselves at a serious competitive disadvantage within the next several years”.
Esendex helps you deliver business messaging that puts the power in your customers’ hands.
There are several reasons one should focus to adopt AI as the fundamental choice, some of them include:
a) Consumer Behavior Analysis
One of the main reasons to adapt to the technology of artificial intelligence is to know the search patterns and consumer behavior.
b) Chatbots
The use of chatbots is also an evidence of popularity of artificial intelligence (AI). An example of it was seen in Facebook messenger bot created by Mastercard for payment handling automation.
c) Creating Content
Artificial Intelligence (AI) has made its presence known in content creation, and one of the tools for that is Content Editor by Clickflow. With Clickflow, relevant keywords and subtopics can be created with an ultra-comprehensive approach.
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Social E-Commerce
Among the top 10 digital marketing trends to watch in 2021, Social E-commerce is another trend that cannot be ignored. People buy directly through social media platform instead of visiting the website, and something that began when the COVID-19 pandemic took the world by storm. Therefore, social media platforms were quick to capitalize on this opportunity. If you combine a social media strategy with some SMS marketing through a trusted SMPP gateway API, you can reach new clients and customers who are hesitant to fully commit.
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Customer Segmentation
Another trend that has caught the attention of the people is Customer segmentation. It is especially a popular medium in 2021 and this is why we have placed it on fifth spot in the top 10 digital marketing trends to watch in 2021.
Facebook and Google have stored immense amount of data and thus the data interacts in a far better way than human brain could ever. The original reason why customer segmentation has proven to be life changing phenomenon is because of increased customer retention, more engagement, and lower costs.
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Conversational Marketing
Conversational marketing is another in the list of the top 10 digital marketing trends to watch in 2021. It is closely associated with the chatbots as discussed previously. With the help of conversational marketing, people can come to know about the reactions of brands.
Conclusion:-
The changing times call for changing approach, hence the reason why we have shown you the top 10 digital marketing trends to watch in 2021. It is what has taken the world by storm within a span of 1 year and the trend continues to grow as far as facilitating people during the COVID-19 pandemic.
In some way or another, it is an ideal way to communicate and interact with people and companies or buying the product of your choice. At the end, it is worthy to note that technology is far from being gone and continue to dominate the world during torrid times.