According to recent statistics, 68% of all activities online begin with a search engine, and 75% of those searching will not click beyond the first page they see in their results. Further, approximately 70 to 80% of users will completely disregard paid ads they see.
With this in mind, you want to bring high traffic to your website. You want to grow your business and increase sales. This means that you want to be on the first page of Google, and you want to achieve this authentically and organically, without paid ads.
How can you boost website traffic? Here are seven outstanding tips you need to know to get started. Now, let’s get the ball rolling.
1. Create a Business Blog
This is a great place to start. You must publish fresh content regularly that is useful to your target audience. Not just any content, but long-form content.
If you are thinking of getting high traffic by skipping this, think again!
A couple of things to remember when you are selecting your blog articles are as follows. First, focus on topics that are “evergreen.” News and trends are interesting, but you want something that will always be of value to potential customers.
Then, you need a headline that will grab their attention. Something that seems so irresistible that they must click on it.
Guest blogs can help your website traffic, too, for a few reasons. They offer your blog a perspective that differs from yours and can diversify your topics. Also, the guest blogger will share the article and link to their site, which brings in more internet traffic at no additional cost!
2. Strategically Place Target Keywords
Users on Google type in “keywords” to find the information they need, which can be one word or a phrase. Some keywords are more popular than others, but you need to leverage a keyword research tool to discover the best keywords for online traffic.
Now, keep in mind that the best keywords are not necessarily the ones with the highest search volume. Why? They can be too broad, and it will make it very difficult for your website to rank well.
So, what do you do? Simple. Use long-tail keywords instead.
It is easier to rank well with long-tail keywords. Plus, you will attract more relevant online traffic.
3. Fresh Content
If you have a blog article that is ranking well, it won’t last forever. Good content will lose its luster after time. Not only that, but fresh content is also a ranking factor for Google.
It is important that you are always adding fresh content. Something as simple as a new publish date can bump up your SEO rankings a few positions which can achieve the high traffic you are searching for!
4. Better Page Speed
Statistics say that if a webpage takes over three seconds to load, people will abandon it, fast. Further broken down, from one to three seconds, the probability of a bounce rate is roughly 32%. For each additional second following that, the chance of a bounce triples, up to 90% abandonment.
With SEO, page speed also matters. The faster you optimize your website to load, the better off you are, and the better you can rank. Google’s PageSpeed Insights tool can provide suggestions to help you and even give your website your current score on performance.
5. Quality Backlinks
Google loves a good amount of backlinks on your website, and the backlinks should be of good quality too. You can increase your own domain authority when you link to other sites with high domain authority.
The higher you can achieve your domain authority, the higher you can rank on SEO. The result will be an increase in website traffic, no doubt.
For more information on choosing traffic or domain authority, this website has some great insight.
6. Post on Social Media
Promoting fantastic content on popular social media channels is another way of getting attention to your website. Facebook, Instagram, Twitter, LinkedIn, TikTok, and Pinterest are all great ways to attract online traffic. Posting on Google Business will help your website rank in local search results, too.
Beyond the increase in website traffic, you can get backlinks too with social media!
Adding relevant hashtags to your posts will improve your reach. The hashtags you use should be incredibly specific to the topic you are posting about. This is how you can get discovered.
Your hashtags pull in people that like to read the topic you are posting about, so they can share, and link to your content.
7. Online Communities and Forums
If you want to build a tribe of brand advocates, you want to give them a voice. People enjoy sharing their opinions, and building a community is a way to give them a platform to do so. You can use third-party resources, like Facebook, to build a commenting system.
Visitors can ask questions, and get answers immediately, sometimes from your audience, not even you. This is an authentic way to share information.
Further, while it is great to have your own community, it is important that you join other communities. Share information, tips, advice, and answer questions. Add value to the conversations.
If you find it appropriate to include a link in your comment to your website for additional information, do so. You just need to ensure that you are including a link that is relevant, not for the sake of adding a link. Adding information that makes little sense to the discussion is a nuisance and people will lose interest in what you have to say.
Position your comments in a way that you are a thought leader, providing valuable information.
High Traffic Websites
When you start a business blog, use long-tailed keywords, publish fresh content, improve page speed, leverage backlinks, post on social media, and build a community, you can achieve high traffic to your website.
We love helping businesses like yours grow. That is why we bring you meaningful, fresh tips and advice all the time.
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