Proverbially, that is — that’s not a very efficient communication method. But as a business, it’s vital that you can use multiple methods to communicate with customers and get the word out about your activity.
Here are five customer communication methods your business should consider adopting.
1. Social Media
If you’re not on social media in the current decade, then something has gone wrong. Social media has defined the recent history of communication more than anything else on this list.
Social media is a great way to keep in touch with your customers and build relationships with them. You can use social media to share news and updates about your business, as well as offer special deals and promotions. It also provides an incredible opportunity to approach your customers in a more direct way.
Email is a quick and easy way to stay in touch with your customers. Mailing lists remain a popular way to reach your customers with exciting new information. You can also use email to build relationships with your customers by responding to their queries and concerns.
Email isn’t the hot new tech it once was, but it has become a fundamental method of communication for modern businesses. That’s not likely to change soon, either.
3. Text Messaging
Text messaging is a great way to reach your customers when they’re on the go. Update them about new products, services, or special offers. You can also use text messages to remind them about appointments or upcoming events, like product launches.
You can even automate all of your text communications — refer to this web page to find out more.
4. Phone Calls
At this point, phone calls as a method of communication can seem a little old hat. Yet this classic technique is still an excellent and personal way to stay in touch with your customers. You can use phone calls to answer questions, provide customer service, and build relationships.
Customers also appreciate the ability to get in touch with a human — in an age of automated and scripted chatbots and the like, it can be a relief to find help from a real person.
5. Written Communication
Speaking of old communication methods, written communication isn’t totally dead. In fact, it can be a great way to show your customers that you care. You can use physical mail to send out thank-you cards, birthday cards, or holiday greetings.
It’s important to remember that not everyone is on social media, and not everyone checks their email regularly. Sending out physical mail ensures that your customers will see your message, no matter what.
That said, many customers now opt for paperless communication where possible, so make sure you have those communication channels in place.
Use These Communication Methods for Business
Adopting a variety of communication methods is the best way to reach all of your customers, no matter what their preferred method of communication is. With the methods of communication on this list, you can reach every customer on your books.
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