Did you know that about 25% of people click on the first result that pops up after a Google query? This is a stark contrast to the 90% of users that don’t click past the first page!
To get visibility for your oral health services, it’s critical that you invest in dental SEO. But what services are available to help your practice gain visibility? Read on to learn about some dental practice SEO services that you can consider.
- Local SEO
As a dental practice, you’re going to be working with an exclusively local target market. People aren’t going to travel far for dental services, nor do you offer something that can ship out in the mail. As a result, you need to find a way to target a local audience that can actually get their feet through your doors.
Local SEO is ideal because it optimizes for those near you. When you invest in these campaigns, you’ll use local keywords that include your service area as well as “near me” phrases. You also will link to local websites and claim your Google My Business listing.
Go to HarrisAndWard.com to learn more about targeting local clients!
- Guest Posting
Backlinks- links that direct traffic from a publisher site to a third party- are extremely important when it comes to SEO. They serve as “votes” from the publisher site that show Google that the linked-to site is relevant and reputable. It’s important that you have other sites link to yours in addition to selecting quality backlinks for your own posts.
Purchasing guest post packages pairs your dental practice with a non-competing publisher site. Dental SEO marketing professionals will then incorporate links to your site organically within posts for the publisher site. This will build your domain authority and direct inbound traffic in one fell swoop.
- Video SEO
SEO isn’t just for text-based content. While optimizing blog posts is important, making sure that multimedia is up to speed is also critical.
99% of people like watching online video content. Dental practices can use this to their advantage by creating videos about their brand and services. You can optimize these videos in several ways, the primary one being including high-volume keywords in your titles and descriptions.
You also can use keywords in tags. Sometimes, you may also want to link to a 3rd-party website in the description or comments as a link-building technique.
This is a great way to build both domain authority and connections with other businesses that provide similar services to your dental practice. Some ideas for sites to link to may include those that sell toothbrushes/toothpaste and orthodontics facilities you’ve partnered with.
Invest in Top-Notch Dental SEO
While optimizing your dental website may sound like a challenge, it’s much simpler once you understand the services available to you. Now that you have some dental SEO ideas to help you find patients in your area, it’s time to learn more about boosting your visibility. Check out the “digital marketing” tab on our home page for more tips and tricks!