Want to hear a classic SEO joke? If you want to hide a dead body, the best place to do it is on the second page of the Google search results.
This flippant humor has its roots in truth. The average click-through rate falls from 25% for the first search result to 2.5% for the tenth. Beyond this, very few searchers ever venture past the first page!
This is why strategies like SEO and link building are so valuable for businesses. If you don’t have the time or expertise to tackle this work yourself, link building services are an absolute must for several key reasons. Whether you have an established brand or you’re a new entrepreneur, here’s why you should reach out to an expert for help with link building.
1. Getting Fast, High-Quality Links
Before we dive into the other benefits of a solid link building service, it’s important to start with the basics. The right SEO agency can help you find custom link building strategies for your brand fast.
Not all backlinks are created equal, which is why it’s crucial to have an expert analyze the tactics you’ll be using. Finding the right keywords and partner websites for your target audience can make a huge difference. In addition, an established link building company will have plenty of existing connections to draw from, often making it easy to partner with the right websites fast, with less need for extended negotiations.
These strategies get you high-quality results much faster than you could by doing your own research as a beginner.
2. No Need to Waste Your Team’s Time, Effort, or Money
One other benefit of working with an expert team is that you’ll get skillful SEO link building services without time and effort on your end.
Though the process might seem straightforward, link building can be a complicated game when you’re first starting out. You’ll need to tackle some extensive research, reach out to and negotiate with website owners on your own, and write compelling guest posts if you want to succeed. If these things aren’t already in your wheelhouse, you and your team can waste a fair amount of valuable time learning them!
In addition, you’ll need to research and get your hands on an array of helpful tools if you want to perform the right analyses—and they often don’t come cheap. When you partner with an expert, on the other hand, they’ll already have access to the necessary software at no additional cost to you.
It’s also worth noting that you can even narrow your search to a local company if you’re hoping to network only with websites that focus on your area. If you’re looking for an Edmonton SEO company, for example, working with this SEO agency can help you find local partners worth reaching out to faster than you could on your own.
No matter what you’re looking for, working with a professional team allows you to quietly build backlinks in the background without lifting a finger.
3. Getting to the First Page of Google
For most website owners, getting to the first page of Google is the benefit of link building services—and it’s hard to argue with the benefits.
As we’ve mentioned above, climbing to the top of the search results means that you’ll have more searchers clicking on your site. However, actually reaching the first page isn’t always as straightforward as it sounds.
Google’s ranking algorithm is notoriously complex, but link building helps you check a few important boxes.
First, links related to specific keywords act as “votes” that show Google that your website is an expert on those keywords. When Google sees that your site has enough votes from the right authoritative sites, it’s more likely to show your site to searchers looking for your chosen keywords.
Note, however, that Google focuses on the quality of backlinks rather than the quantity, which is why it’s important to have expert help.
Second, most backlink strategies involve creating new content, which offers you an opportunity to showcase your knowledge to an audience. This, again, helps show Google that you’re offering quality, authoritative content, which reflects well on your brand.
4. Attracting More Traffic to Your Site
Once you reach the first page of Google, you’re bound to notice a considerable uptick in site traffic. However, that’s not the only reason you’ll be swimming in new site visitors.
Because you’ll be posting backlinks on other quality websites—sites that are already attractive to people in your target audience—you’ll have an opportunity to expose more people to your brand. This means more organic traffic to your site.
In addition, most website owners will share new content via social media with their existing audience. This can be a great supplement to any posts you make yourself, boosting your reach online and earning even more clicks.
5. More Profits for Your Brand
As you might expect, with more traffic comes more profits.
Sure, not every click equates to a purchase. In fact, experts estimate that a whopping 98% of consumers click away without making a purchase on their first visit to a website.
However, it’s worth noting that broadening the number of clicks in general means broadening the numbers involved in that remaining 2%. This, in turn, can translate to thousands of dollars of additional purchases of your goods and services.
6. Enhancing Your Brand’s Visibility
On the note of profits, it’s also worth noting that the chances of a visitor making a purchase will increase with subsequent visits. In other words, getting additional brand exposure can help you get in front of the eyes of new and returning visitors, increasing visibility.
Beyond helping convert more visitors into customers, better visibility is useful for a huge range of reasons. From giving you a leg up on competitors to boosting your site’s authority to helping your networking prospects, you can’t go wrong with more visibility.
7. Establishing Your Brand as an Authority
Link building is a great way to establish your brand as an authority for two essential reasons.
First, Google puts a huge emphasis on authority when it comes to ranking your website for certain keywords. In fact, authority is a key part of how it calculates your overall site authority. Google uses the acronym E-A-T—expertise, authority, and trust—as the main factors involved in its decision.
Second, link building can help you establish your site as an authoritative voice in general among your visitors and customers. If reputable niche brands trust your site enough to create backlinks, and if you show your expertise through compelling content, searchers are more likely to turn to you for solutions in the future.
8. Delivering Helpful Content to Readers
Though we’ve touched on content above, quality content is a benefit that bears repeating. As a rule of thumb, any content containing a link to your site should offer value; the days of keyword spam are long past.
When you work with a link-building service, you’ll typically get help improving the quality of the information on your site as well as on any guest posts you’ll be working on. This means you won’t have to worry about finding an in-house content specialist, as all high-quality content will come from the experts you’ve partnered with.
9. Building Beneficial Relationships
Want to network within your niche? It’s hard to beat the power of link building, which can help foster long-term relationships. Even better, link building is of mutual benefit to both brands, meaning that future collaborations will often be on the table.
As mentioned above, it’s worth noting that finding the right websites for your brand is crucial. Doing so means building rapport with your audience and creating valuable partnerships with like-minded entrepreneurs and brands.
10. Using a Cost-Effective Marketing Strategy
If you’re hoping to dive into marketing without spending an arm and a leg, link building is a great tactic to start with. When compared to traditional marketing and ad-heavy online marketing tactics, link building can be much more cost-effective. Though the costs will vary depending on your niche, desired volume, and your chosen agency, you can often get started for a cost of anywhere from $100 to $1,000 per link.
Best of all, link building comes with the same low cost and high ROI of other SEO strategies, but the results tend to be more immediate, especially when it comes to guest posting.
Find the Right Link Building Services for Your Brand
Given the wealth of benefits link building services can offer, there’s no reason not to dive in. No matter your brand or industry, getting the enhanced visibility and profits of the right strategies can be a huge win.
As we’ve mentioned above, it’s crucial to partner with an expert who can help you find the right links for your brand. Make sure to do your due diligence before you make a choice!
Want more tips to help you maximize your brand? Be sure to take a look at our other tech, business, and marketing tips for additional insights.