Why is Social Media Marketing Important for Your Business


Social media marketing is an absolute must for all businesses in this day and age. It does not matter how big or small the business is, but you need to have a concrete social media strategy to fully realize your business’s true potential.

It has been estimated that, just in the US, more than 81% of the population use a social media platform of one kind or another. There are also many people who are not using just one platform. These people have multiple online identities, and you can thus see how important it is to make proper use of social media.

We talked about the percentage of people using social media in the States, but in order to get a true representation of the power of social media, know that there are over three billion users globally. That is nearly half of the earth’s total population, to put things into perspective.

Social media platforms are only getting bigger as days go by, and this is why it is so important that you have a proper social media strategy for your business. Think of it like this, in the old days, having a potential reach of 3 billion people was not thinkable.

However, now that it has grown exponentially fast, there is no way to properly conduct business if you do not have a strong social media presence. It gives you the ability to reach the existing customers and reach out to billions of people worldwide. This is easily one of the fastest, cheapest, and truly effective ways of reaching potential customers.

This article will look at some of your business’s main points of interest and social media presence. Of course, there is literally no way to cover all the ways social media can help your business, but we have tried to briefly explain the main advantages of using social media. Read on to know more about it.

It is Completely Free

For the sake of this article, we are not going to delve into the data collection and mass surveillance conversation. So, with that particular aspect being taken out, social media is completely free to use. It makes social media a great inbound marketing tool.

All the major social media platforms like Facebook, Twitter, Instagram, etc., do not charge you anything for joining their platforms. You do have the ability to pay for extra promotion, but that is something extra.

If you go down that route, you will be able to reach many more customers. The main thing is that paid promotion on sites like Facebook is still cheaper than other conventional marketing methods.

Targeting Potential Customers is a lot Smoother

First of all, you need to understand that you do not have to bring any potential customers to somewhere they are not already at. All the people you will target are already on these social media platforms. So this will make things a lot easier and smoother when you target specific demographics for your social media marketing strategies.

It will completely depend on the industry or niche you are working in, but at times, even strategically using a single social media platform will be beneficial. What type of platform you should use should be derived specifically from data-driven marketing research.

With the help of social media, not only will you be able to connect with customers, but you will also get to offer customer service, conduct marketing research, and demonstrate the brand personality you want to be on display.

The best types of marketing strategies are normally geared towards a particular audience. With the help of social media, you can reach them in many different ways. You should also make maximum use of social media analytic tools. These will help you understand what you are doing well and what you need to improve.

Exposure, Marketing Insights, and Traffic

Social media is easily one of the easiest ways to drive traffic to your business website. This can be done through social media ads and your posts on social media. When you reply or comment on any messages, you will be able to connect directly with potential customers online.

By being present on social media platforms, your business and brand will get a lot of visibility and branding. You will be able to truly maximize your business’ potential market reach when you have a proper social media strategy in place.

One other great benefit of social media is gathering a unique insight into the market. You will have the ability to ask your loyal customers for positive reviews and like and share your content; the possibilities are endless.

Final Words

So, as you can see from the above paragraphs, social media are truly unique platforms. They have around half of the earth’s population in their systems. There has never been a period in history where this was even thinkable.

You need to make sure that your social media presence is done professionally and strategically. It will yield great results in both the short-term and the long term.