How to Use Instagram for Brand Marketing
Is Instagram on your mind when you think of social media marketing? Investing time and energy into this social networking site has numerous advantages! Continue reading to learn more about them, as well as the Instagram recommendations we provide for each of our clients’ profiles.
Instagram remains one of the most widely used social media marketing tools. In addition to the platform’s vast user base, 60 percent of those who have an account use it on a regular basis, with 55 percent of young adults visiting many times a day.
1. Make the switch to a business profile.
In the first part of this guide on How to use Instagram for brand marketing, make sure you have an Instagram Business Account before you start thinking about your Instagram marketing strategy.
It’s simple to convert your existing profile to a business account.
To get started, go to your settings and select “Switch to Business Profile.”
Having a business profile has a number of distinct advantages. For example, followers can contact you directly from your Instagram page by clicking on your contact button, just like they would from your website.
2. Use Instagram’s Free Tools
Instagram business profiles aren’t that dissimilar from Facebook business profiles.
You can see statistics like impressions, engagement data, and more in Insights.
You may even see a breakdown of your followers’ demographics, including their age, gender, location, and most active hours.
Also, insights aren’t just generalized. You can get particular details on postings for the week, such as how many impressions you received and what your top posts were during that time period. These free tools are invaluable because they allow you to see exactly how users engage with your content.
The more information you have about how people are responding to your postings, the better you can tailor your content to increase interaction. It will become easier for you to answer the question of how to use Instagram for brand marketing. Brand marketing and advertising agencies specialize in this aspect.
Product teasers are a type of post that almost always gets people’s attention.
3. Post product teasers that will gently entice people to purchase
What if you could merely post product teasers on Instagram and sell more products? You can certainly do so. Instagram is a fantastic platform for product promotion. You won’t bother or scare users away with adverts if you play your cards correctly.
Followers will drop like flies if you are overbearing. Product teaser posts, on the other hand, are a quick and easy method to communicate about your product and build interest without appearing desperate. Some brands will give you a discount if you show them images of some of the products you want to buy. And each of the posts earned hundreds of likes, which is enormous in the world of advertising.
The advertisements are effective because they are not intrusive. They’re unpretentious. Users are enticed to download the app and shop around by the discount and product pictures. Almost any industry can benefit from this.
Starbucks teases its customers by promoting seasonal drinks with bold visuals and without pressuring them to buy them. When you tease customers with items they’re interested in without pressuring them to buy, they’ll be more inclined to take the plunge and make a purchase. If they don’t, they’ll at least interact with your content by enjoying it, commenting on it, or sharing it.
So don’t be scared to flaunt your wares by providing product images. Just go easy on it.
It also aids in the creation of sponsored advertisements.
4. Publish Sponsored Ads
Instagram advertisements have become mainstream. What’s the best part? Setting an ad budget allows you to decide just how much you want to spend on them.
With the carousel functionality, you can display either one sponsored ad or several adverts.
This allows marketers to target their consumers in entirely new ways.
Only individuals who followed your account could see your updates and images before sponsored postings. Brands may now market their photographs to everyone who fits their target audience, allowing them to reach a wider audience than ever before.
Use compelling content that appeals to the target audience you want to put the ad in front of for sponsored adverts.
Keep an eye on your most popular content to see if you can turn them into sponsored adverts. You can use sponsored advertisements to promote these high-performing posts to potential consumers later.
5. Use Instagram Stories to your advantage
Instagram Stories can help you create leads if you’re looking for a new way to market your business. Instagram stories vary from typical Instagram posts in that they are presented as a “slideshow.” Stories are only available for 24 hours, but they may be saved and re-used on any of your devices.
This function looks a lot like Snapchat Stories (and is even a direct competitor).
Instagram Stories display in a small section above the news feed rather than in the news feed itself.
For brands, the benefits of Instagram Stories are truly countless. To begin, Stories appear at the top of follower timelines, where users already look on a daily basis.
Brands can use stories to capture behind-the-scenes insider content that isn’t necessarily as “high-quality” as regular content. When it comes to Stories, you don’t have to worry as much about posting content that matches your brand’s or Instagram page’s “aesthetic.”
In the Stories feature, Instagram also makes it easier to play with different types of content, such as photos, short video, boomerangs, rewind video, live videos. You can make amazing images and videos for stories using tools like Canva and InVideo.
6. For a wider reach, collaborate with influencers
If you want to reach out to potential clients on Instagram, the quickest option is to work with influencers who already have a significant following.
People are increasingly purchasing services or items based on what they see in their social media feeds from powerful people they follow. They have faith in them.
You can get your brand in front of those users if you partner with the correct industry influencer. The first step is to try to find a few influencers with a relevant audience for your product or service.
If you’ve been considering using Instagram to raise brand awareness, now is the moment to do so. With over a billion users globally, this network is an excellent way to get your business in front of your target audience. With a decent schedule in place and an Instagram strategy in place, you’ll see a quick return on your investment. We hope this comprehensive guide on how to use instagram for brand marketing, helps you a great deal.