3D medical animations are short interactive movies made of physiological or operative subjects. They are also made of 3D computer graphics.
Medical animations can be designed for a range of audiences. However, it’s mostly used as a tool for medical professionals or patients.
Originally, animated medical devices were restricted to simple wire frame models. This was attributed to the low processing speeds. But rapid advances in the architecture of the computer memory of microprocessors contributed to the production of more computer animations. Real time technology is used these days to create Virtual Production.
3D medical animation can be displayed separately. It can also be displayed in conjunction with other sensory feedback devices like;
- Stereoscopic glasses,
- Save Automatic Virtual Environment,
- Haptic gloves,
- Head mounted displaying.
Uses of 3D Medical Animation
3D animation software has proved to be impactful in the medical industry in many ways. Below, we have some of the benefits of this technology.
1. Animation as a Marketing Tool
The presentation of medical information is quite difficult and marketing in this industry is no different. To make marketing more difficult is the fact that investors in this industry don’t possess any medical know-how.
That’s the reason why 3D animation studios in LA are there to help you in explaining your products and devices to consumers. The professional 3D animation companies in LA use animated mascots and characters to market medicines to patients.
2. Form of Communication With Patients
One of the main uses of 3D animation software is in communication with patients. Communication between the medical staff and patients can be enhanced using animation.
Not that explaining medical conditions and procedures to the patients can get complex but using 3D animation can help you to a great extent.
Going through animation prepares a patient to see the doctor. It also helps them to learn about their medical condition or a procedure to be performed. Even patients without any medical knowledge on their condition, scenario or procedure have it easy gaining knowledge.
3. Educating New Professionals
3D animation techniques are great tools for teaching new students complex medical topics. Teaching and explaining such topics orally or visually would not be effective. Experienced professionals can use animation techniques to educate new professionals on topics like the anatomy of the human body. It can also be used to teach medical procedures, drug mechanisms and the use of devices.
4. Marketing to Medical Professionals
Marketing products and devices to medical professionals isn’t difficult. It’s actually doable in terms of knowledge or know-how since they are from a medical background.
But with multiple marketing teams approaching medical professionals, time becomes a limitation as not every marketing team can get an audience. It’s for these reasons that presentations must be short but informative which can only be achieved through the use of 3D animation.
Also, the animation can be sent to medical experts through emails or by sharing a website link.
5. Training of Medical Professionals
Medical professionals are required to keep themselves updated with the latest trends and practices in the industry. They must also undergo training from time to time.
The use of 3D animations enables professionals to better understand concepts and procedures. This technology also helps with e-learning.
Benefits of 3D Medical Animations
We have discussed various uses of 3D medical animations. But did you know that there are several factors that make these medical animations useful?
1. Latest Technology and Research
When illustrating the process that can’t be replicated through live action, 3D medical animation has proved to be invaluable.
A lot of drug, medical, and scientific research has limited availability of references during the infancy stage. They also have limited visual resources, which makes sending accurate messages a big challenge. This is where 3D medical animation comes in.
It doesn’t only convey existing science. It also captures ideas at the development stage, which results in the fruition of actual drug or scientific discovery. When the knowledge of scientific and 3D medical artists comes together, they produce accurate and beautiful visual stories. Such stories are able to grab the attention of viewers as well as capture their imagination.
2. Creation of Long-Term Brands Visibility and Awareness
There are a lot of healthcare products and services that get introduced into the market every year. But for your business to become a brand, you must put in place an effective marketing strategy. That is what will help you to build long-term loyalty and relationships with your clients.
By integrating 3D medical animation and conventional broadcast media, your brand will be able to receive long-term visibility. That would also have to be by complimenting mobile and social media through interactive content.
It’s very important that you embrace medical animation as a healthcare communication marketing tool. That’s because as already indicated, there’s a huge positive impact that comes with medical animation videos in marketing. That’s the reason a lot of brands have been embracing this form of marketing and contributing to the high number of the use of videos.
3. Visualizing the Mechanism Complexities of Science and Human Anatomy
When it comes to science, there’s a lot more than just telling a story. There’s also the need to communicate complex mechanisms of the human body, which can be challenging.
The human body itself and everything around it mutates. It evolves constantly which makes it necessary that you use an effective communication strategy. This is where 3D medical animation is beneficial. From the most evident to the not-seen-by-the-naked-eye, 3D medical animation opens a wider scale and variety of the human body.
It provides an accurate visualization by exploring the depths and intricacies of the science that cannot be created or replicated from a 2D illustration or live-action.
To effectively create and tell a story for mechanism of action, there needs to be cohesive attributes of well-written scripts. A well covered outline is required, a good source of scientific references, and well-designed feature-film quality animation.
3D medical animation has become a popular medium for healthcare communication. The technology can be seen through websites and microsites, broadcasts, media at investor presentations, public video information and scientific research.
4. Sustainability
The digital age has been evolving over time. The new generation is now empowered and as a result it’s driven by the latest technology. Not that healthcare has been constantly adopting new ways of maximizing modern technology’s full ability to reach wider audiences.
You can easily reach wider audiences today with a touch of a button through instant sharing on social media. 3D medical animation has been happening together with the latest designs, gadgets, and interfaces.
Conclusion
The integration of 3D medical animation isn’t only limited to traditional broadcast media. With the introduction of mobile apps, other interactive media like augmented reality offer a variety of functions for healthcare experts wishing to extend their messaging.