According to NPR newswire, 70% of small businesses don’t have an SEO strategy. Since SEO comprises multiple elements, knowing how to use it properly can seem like a monumental task. Finding ways to grow your business with SEO requires understanding the most important SEO metrics.
The reason is that SEO helps make your website more visible to potential customers. Your business would get more traffic to your webpage, boosting your conversion opportunities. If you want to dive into SEO metrics, here are the three metrics you should track.
1. Organic Traffic
When it comes to SEO metrics, organic traffic is critical. This metric shows you all the traffic your business gets from search engine results pages (SERPs) without the use of any advertisement.
This is how customers are discovering your business, so focusing on this metric means you can create content that will increase your website’s visibility. While your traffic can come from any channel (direct searches, search engines, social media, and other networks), this is the best traffic.
It is a good idea to have an SEO strategy that makes organic traffic a focal point. The nice part is that Google Analytics makes it easy to track organic traffic.
2. Domain Authority
Next on the list of SEO metrics to track is domain authority. Many business owners question, “what is domain authority?” In short, domain authority is how a search engine ranks your website.
This ranking comes from measuring your website’s success in search engine results. Developed by a company called Moz, its purpose is to provide an overview of your website’s search engine performance.
You can determine your SEO strength by tracking your website’s domain authority. The score is based on a few different factors. Creating quality content using backlinks and other domains with established quality is vital.
While domain authority isn’t a ranking factor made official by Google, it is still an important metric to track. Working on your domain authority is another way to increase the visibility of your website.
3. Click-Through Rates
One last SEO metric to track is your click-through rates. This is on the list of the most essential SEO metrics to track for a few reasons. One it shows the percentage of people who visited your website. This information is based on where your web pages appeared in the SERPs.
Secondly, it provides insight into how well your content appeals to your audience. This includes title, meta description information, and your URL.
For instance, 1,000 people use specific keywords and see your webpage. Of those people, 100 of them click through to your website. Your CTR would be 10%.
How well you track this metric and make changes to improve it will allow you to catch more attention, which can lead to higher sales.
SEO Services Can Take Your Business to the Next Level!
The most important SEO metrics to track are organic traffic, domain authority, and click-through rates. Tracking these SEO metrics will allow you to improve the quality of your content so that you get more traffic.
The main goal of SEO is to get more people on your website and turn them into customers. Tracking these metrics will provide insight into doing that. So when you need help, don’t be afraid to use SEO services to improve your website.
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