Every day, a slew of new enterprises springs up. People nowadays are intrigued by starting a business, despite the fierce competition. People nowadays are more innovative and seek to improve every day. As a result, indeed, individuals nowadays spend a lot of money at salons since everyone wants to appear beautiful.
So, it’s fantastic if you want to establish or have already started a salon brand, but with so many competitors, why should some people select you over them? Now it’s time to think about brand strategy. So, because your brand is the face of your company, it is important to stand out from the crowd. To do so, you’ll need a strong brand strategy.
Why is Brand strategy important?
Salon branding is the originality of your company that makes you stand out. Color schemes, images, fonts, the tone with which you communicate with your clients, the level of expertise you possess, and the relationship you share with them should all be prioritized.
1. What exactly is a brand, and why does it matter?
A brand is a combination of your company’s name and logo, typography, social media presence, style, and how you communicate with your customers. Your client’s first impression.
In other words, your brand is a representation of your salon, but it also draws your target consumers. It functions as your salon’s voice and communicates with your customers without compromising its authenticity.
A brand helps to establish a bond with the customer, which can lead to long-term clients.
2. What are your brand persona, and brand voice?
Brand persona:
What kind of services and things do you provide? What is your company’s motto or mission statement? How can your brand add value to your customers’ lives? What do you want yourself to be known for? All these questions blend your brand’s personality.
Brand voice/tone:
Another crucial part is developing your brand’s voice. Your salon should sound the same in all of the information you publish, whether it’s in your emails, newsletters, website, or social media. The tone you adopt should help your customers form connections, believe, and remember your brand.
Scan your buyer’s personality to determine the tone of your salon. If you own a children’s hair salon, use a light-hearted and friendly tone. An enthusiastic and courteous tone would be appropriate for teenagers and professionals.
3. Why and how are you different from others?
You must first establish strong brand recognition to achieve a competitive advantage. Then assess your salon’s capabilities and combine them to create a distinctive appealing image for yourself and your brand. Note all the competitive advantages, research them, and then figure out how to combine them to set yourself apart from your competitors.
4. Who is your target audience?
The target audience is the group of people on whom your company is primarily focused. Knowing who your target market is will assist you in prioritizing leads and defining the marketing strategy of your salon.
5. What is your USP?
The marketing approach for informing buyers that one’s brand or product is superior to its competitors is known as a unique selling proposition.
6. Logo design:
The first impression of the audience is tasted by the logo. Your logo should be able to adequately represent your company. Demonstrate exceptional customer service and clearly express your objective. So, keep it basic and neat; your logo should reflect your story; choose the proper colors, and use legible typefaces.
You can use Barber Logo Maker, a fantastic tool to create customized logo designs for your salons.