Producing high-quality videos and being seen by the right people was a privilege reserved for companies with the best resources and high-end budgets. Thankfully, not anymore. Both video production and creation processes have changed dramatically and are getting cheaper day by day. Immediately link Showcase IDX with the applications you use every day.
Thanks to smartphones, we live in a world where you can create a high-quality video for one of the top brands in the world just by using your smartphone. Yes! Also, sharing and distributing videos using Facebook, Instagram, and other platforms have never been easier.
If you are into real estate video marketing, then you’ll be surprised to know how things have changed, right? People use video marketing to promote their real estate rentals, properties, and other businesses for better reach and response. If you’re new, we have a few useful tips for you.
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Let’s look at the top seven real estate video recommendations.
Tip 1: Make Sure to Create a Plan
To achieve success in the real estate industry, you need to create a plan. Without a good plan, you cannot make use of video marketing. In other words, you can’t rush your approach; otherwise, the result will be disappointing.
Many real estate professionals believe that if you know how to make a video online, it’s enough without the right level of expertise. Remember that good real estate video marketing needs effective planning of the video content. If you are too busy to create an effective video plan, you should avoid wasting time on it.
Tip 2: Make Use of Storytelling
People invest in real estate for many reasons; there is always an emotional value involved in it. That’s why it makes sense to use real estate video marketing efforts as a way to tell a compelling story. Just don’t talk only about the features and benefits of the property.
Tell a compelling story that can connect with the audience at an emotional level. This will increase your chances of winning a client and establishing a positive relationship with them as well. Storytelling is an important part of real estate video marketing strategy as it’s very effective.
Tip 3: Build a Deeper Connection
When using real estate video marketing, you need to understand the power of video content over still images. Videos can convey a vision that cannot be expressed in photographs. It can be used to build stronger and deeper connections with the buyers. You need to use videos to show them that they invest in their dreams, not just buying real estate.
Tell them that you are selling them a home, not just a building on the block. Your potential clients don’t care about property list details, such as how sophisticated your home is. They are worried about how they and their families will benefit from it. Show them how it will feel after they buy a home to visualize the kind of comfort they will receive.
Tip 4: Humanize the Videos
Humanizing the real estate video is a good way to increase your chances of winning a client. As we already mentioned, there is always an emotional index when people buy a real estate property. They don’t just shop for houses; they look for a home where they can enjoy their life along with their family.
That is why you have to portray yourself as someone who cares about such emotions and is not just interested in earning profits from the deal. However, keep in mind that since emotions are involved in this type of business, you have to be right every time, or else you’ll end up losing the client.
Tip 5: Use Video Testimonials
Testimonials are a great way to increase your chances of selling real estate & also build a sense of trust among the audience. Before buying a house or any other property from you, the clients will double-check your background and other details regarding your experience in the industry.
This is the time when you have to grab their attention by using . Reach out to some of your previous clients and ask them if they can take out some time to be in a testimonial video. This way, you can ensure that new prospects can rely on and trust you.
Tip 6: Focus On Quality Editing
Video editing can play a great role when you are involved in real estate video marketing. Not every video comes out 100% perfect, and that is why you have to edit them to make them look proper or make some imperative changes. You should focus on very high-quality editing, which will help you get the best response from your audience.
People love to watch videos made with beautiful aesthetics, have nice music, and offer them a particular value. So, you should use a high-end video editor and start editing your real-estate videos carefully. You can make use of video editors available online like InVideo, Filmora, Inshot, etc.
Tip 7: Keep the Video Short
Grabbing the attention of your potential clients is tedious nowadays, but you have to do it nonetheless. A great way to do so is by making a very attractive and appealing video without making it too long. We believe that a video that is anywhere between one to two minutes is the best length for a real estate marketing video. Keep the video short and help your audience to grab more info within a short period.
Real estate video marketing is taking the industry by storm. People are creating world-class videos to attract more audiences and strengthen their ability to seal a real estate deal with more effectiveness. If you plan to and expand your business, then real estate video marketing is the best strategy.